Your SMB needs these Facebook tools

Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook’s audience reaching 1.8 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth. Here are four features you should start […]

How to market SMBs with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

The true cost of an ugly website

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order. […]

The new face of e-marketing: IG stories

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with […]

How to build a better chatbot

In today’s tech-centric world, the demand for new apps is overwhelming the supply. Whether due to simple curiosity or just plain excitement, people are usually drawn to chatbots. In time, however, novelty wears thin and people lose interest. This may be partially due to the fact that bots aren’t as engaging as we initially imagined […]

Why your company needs to be on Instagram

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]

Creating online communities for businesses

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier. Imagine thousands and thousands of people that are genuinely interested […]

4 steps to enhance your online image

Not only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with […]