YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide […]

It’s no great industry secret that despite dominating in other areas, Google is seriously lagging behind the competition when it comes to instant messaging applications. And now, rumor has it, the tech giant is preparing to put a stop to that and finally make its mark in this area. But what can Google offer that […]

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation. For businesses with a limited online presence, these ‘rant’ sites can even turn up on […]

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government […]

Earlier this month, social media platform Twitter alerted a number of its users to the fact that their accounts may have been hacked into by something, or someone, known as a “state-sponsored actor.” While a warning of this kind is certainly not unprecedented – for some time now, both Facebook and Google have also been […]

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so […]