Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order. […]

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters […]

Every now and then we all need a little help, especially in today’s digital era. To keep up with the competition, companies are gearing up, especially in the IT department. With the help of cloud computing technology, Office 365 is a productivity and collaboration-enhancing software that is changing the way small- and medium-sized businesses operate. […]

Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you […]

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs […]

Virtualization has permanently changed the world of IT and computing and bringing with it the overhaul of IT architecture and workflow. One would think that it would reach its saturation point sooner or later but with constant innovation and development, virtualization has permeated and penetrated deep as to reach the client level. Here are three […]

For the past year Strem Chemicals, a Massachusetts-based company which manufactures and markets specialty chemicals, has utilized virtualization. This process has seen them improve in several areas such as cost reduction and even disaster recovery. This is one of thousands of companies that has saved a substantial amount of money since incorporating virtualization into their […]