How to make the most of your CRM

How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices.

The business benefits of CRM software

The business benefits of CRM software

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more.

New Outlook add-on comes to the rescue

New Outlook add-on comes to the rescue

A good business owner needs to occasionally put themselves into their employee’s shoes to get a better picture. Imagine you are a sales representative, most of your working time is split between email inbox and CRM software. All that jumping around between the two is going to become very problematic.